On a beautiful sunny Sunday, we strolled through the park, enjoying the fresh air and śpiewem birds. It was a moment of peace and relaxation that we so desperately needed. 1
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In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.
Customer loyalty means the enduring and repetitive behavior of a customer choosing products and services from a particular brand. This means that the customer is willing to return to your company, even if the competition offers similar products or services at a lower price.
Wondering how to attract customers to your online store and increase sales on the Internet? You run marketing activities, build relationships on social media... But do you pay attention to the presentation of your offer in the online store? Learn what e-merchandising is and how to best showcase products online.
The Omnibus Directive of the European Union, which came into effect in January 2023, introduces new requirements regarding the protection of consumer interests and prevents unfair trade practices. Companies must now disclose the methods they use to verify the authenticity of customer reviews. However, many businesses do not know how to do this.
The law implementing the EU Omnibus Directive into Polish law came into force on January 1, 2023. Many important provisions concern the display of consumer opinions about products, so we have prepared an article in which we discuss all the requirements and provide solutions. If you are a business owner, this is a topic worth exploring not only to avoid penalties, but also to gain the trust of consumers honestly.
Facebook allows you to collect data from potential customers through its internal system. Facebook Lead Ads campaign is a form of advertising focused on acquiring contacts from the target group. Internet users, while browsing the portal, come across a campaign with a form in which they can fill in fields such as a phone number.
The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.
Having a profile for your company on Google Maps is a part of building competitive advantage, allows you to present your company profile, and also supports SEO. If you run a business and you plan to create a Google Maps Business profile, follow our tips. Thanks to them you will present your business to a wide range of recipients. A Google My Business profile is useful for any business, but especially for companies that are associated with the local market.
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