google my business - Blog

The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.

Having a profile for your company on Google Maps is a part of building competitive advantage, allows you to present your company profile, and also supports SEO. If you run a business and you plan to create a Google Maps Business profile, follow our tips. Thanks to them you will present your business to a wide range of recipients. A Google My Business profile is useful for any business, but especially for companies that are associated with the local market.

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

You put a lot of effort into your business. You invest your own money in it. You live off the income you manage to generate. Many times the survival of your employees also depends on your success. It’s no wonder that negative reviews sometimes keep you up at night. But keep in mind that with conscious action you can turn most of them into a competitive advantage.

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

More than 97% of consumers regularly check online reviews. When they want to buy a product, they first make their choice based on information found online. Then they look for the best seller, using predictable criteria. An attractive price is only one of them. The second criterion concerns safety.

It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!

Almost every business owner knows after reading our blog article “What conclusions do customers draw from Google Maps reviews?” what an online user thinks when evaluating a brand. With the information in this post, you will deepen your knowledge of managing your business online and learn why you should create a Google My Business account. 

The IT industry is quite difficult when it comes to collecting reviews. Definitely more review sites can be found for companies related to e-commerce or popular services. However, there are dedicated platforms that allow clients to give reviews e.g. about software developers. In this article you will find seven portals designed to collect reviews on companies in the IT industry.

Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).