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Latest articles

Katarzyna Chomąt
18/01/2023 | min read

Wondering how to attract customers to your online store and increase sales on the Internet? You run marketing activities, build relationships on social media... But do you pay attention to the presentation of your offer in the online store? Learn what e-merchandising is and how to best showcase products online.

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Julia Kozak
13/01/2023 | min read

Facebook allows you to collect data from potential customers through its internal system. Facebook Lead Ads campaign is a form of advertising focused on acquiring contacts from the target group. Internet users, while browsing the portal, come across a campaign with a form in which they can fill in fields such as a phone number.

Hanna Bernikova
29/11/2022 | min read

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

Agnieszka Szczepanowska
23/11/2022 | min read

Do you think reviews are only useful as an addition to a resume? That is not true. Negative reviews allow you to grow your e-commerce business. This is because they provide valuable insights into what you can improve in your products, logistics and sales process.

Katarzyna Chomąt
17/01/2022 | min read

New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!

Katarzyna Chomąt
09/03/2021 | min read

Online stores have gained a lot of momentum, according to the E-commerce in Poland 2020 report, as many as 73% of Internet users have made an online purchase in their life. This trend is obviously rising, so e-commerce shops are springing up like mushrooms. There is also more and more competition in the industry, which is why it is getting increasingly harder to stand out from the crowd and reach your target group. However, there are several elements that can always be implemented or improved on to increase your e-shop sales.

Patrycja Lisowska
01/03/2021 | min read

Achieving success in sales is dependent on many factors - apart from your passion, determination, and creativity, you also need to thoroughly get to know your potential and current customers in order to accompany them at every stage of the purchasing process. But how do you provide consumers with a consistent and unforgettable experience that will grant your business advantage over the competition? Reach for tools that increase conversion in your online store, which will additionally improve the efficiency and organization of your team’s work.

Agnieszka Szczepanowska
17/12/2020 | min read

It might be that sales in your store look pretty good and you’re just wondering what else you can do. Or you are not able to attract customers for a few months and you want to know how to improve your online store sales and how to make better revenue from it. In any case, the pattern of marketing activities to be done in the e-commerce industry does not change. You need to take care of the same aspects of your business regardless of how your store has been performing so far.

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