e commerce - Blog

In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.

Customer loyalty means the enduring and repetitive behavior of a customer choosing products and services from a particular brand. This means that the customer is willing to return to your company, even if the competition offers similar products or services at a lower price.

Wondering how to attract customers to your online store and increase sales on the Internet? You run marketing activities, build relationships on social media... But do you pay attention to the presentation of your offer in the online store? Learn what e-merchandising is and how to best showcase products online.

Dynamic e-commerce development makes you face increasing competition? Do you spend money on marketing activities, but they do not bring the results you expect? A solution to meet your expectations is to obtain reviews about the products. Thanks to them you will gain trust of your customers, improve your position in search results and above all increase sales.

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Customer feedback is something that every eCommerce platform has to have unlike a traditional market, where there’s face-to-face interaction with all your customers. Shoppers usually love to have a convenient journey when shopping online. Whereas eCommerce has a longer buyer journey. Moreover, with the growing industry, there’s an increase in competition too. And to survive or win the competition, you need to know how your customers feel about your business. Also, you can never let go of an opportunity that will give your business an edge over others. Hence, you must have customer feedback practice to understand all these factors about your eCommerce business.

“It’s easier to rebuild a shattered city than shattered trust,” Karol Bunsch, a Cracow-based history writer, once said, and his words echo even in today’s digital business world. For example, a lack of trust raises transaction costs by 40%. It can also prevent close relationships for 80% of employees, and in turn, lack of trust in managers exposes the US economy to losses of more than $300 billion a year!

As you are reading this article, certainly you already know something about reviews and their influence on the purchase decisions of a potential customer. Now it’s time to effectively obtain customer reviews and ratings. However, before you start sending out requests for reviews, you need to understand the behavior of both satisfied and dissatisfied customers.

Yes, Google can delete a Google review in a split second. Even those that are already old. For business owners, this can be a real tragedy. Especially if they built their reputation mainly on Google. If you are a reviewer, it hurts you above all when you give a negative review. You didn't spend your time warning other users of the service for the company to keep operating.