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Latest articles

Agnieszka Szczepanowska
21/12/2020 | min read

Development of your own business means facing more and more difficult tasks. It is really easy to lose in the middle of the marketing ratios and reports. Meanwhile an entrepreneur becomes acquainted with more and more advantaged e-commerce issues, consumers are busy with their own lives. No indicator won’t persuade them to behave contrary to basic logic. 

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Agnieszka Szczepanowska
17/12/2020 | min read

It might be that sales in your store look pretty good and you’re just wondering what else you can do. Or you are not able to attract customers for a few months and you want to know how to improve your online store sales and how to make better revenue from it. In any case, the pattern of marketing activities to be done in the e-commerce industry does not change. You need to take care of the same aspects of your business regardless of how your store has been performing so far.

Katarzyna Chomąt
25/11/2020 | min read

Ideashirt.pl is a company from the e-commerce and advertising industry that offers t-shirts. 

Kacper Bednarz
23/11/2020 | min read

Rating Captain is an app that will help you to gain feedback from your customers. Thanks to AI our application analyzes various data, searches the web for brand mentions and distinguishes positive from negative opinions. Using it you can check reviews about your company much easier and faster. You will also learn about the strengths and weaknesses of your business. In this way, you will gather the necessary knowledge to optimize the company's actions in different areas.

Katarzyna Chomąt
20/11/2020 | min read

Storytelling is the art of telling stories in such a way to establish a relationship with the audience. Narrative marketing is the perfect tool for building trust in your company. It is extremely effective, but also seems to be a real challenge. Storytelling is about referring to shared experiences with your community, as well as showing the needs which should be well understood. A good story arouses emotions and brings value. Storytelling can therefore lead to providing informations about products, services, but it is also a good tool to expose the main mission of your company. 

Katarzyna Chomąt
13/11/2020 | min read

In the tourism industry, reviews and comments are of paramount importance. When planning a trip, one of the first steps is to check hotel and restaurant reviews, as well as things to do there and airlines. I'm sure you do it too. Therefore, if you're a business owner in this industry, take care of the image of your company in one of the most popular review platforms related to tourism. Check how easy it is to make a showcase and create a recognizable brand that has positive reviews.

Katarzyna Chomąt
13/11/2020 | min read

Reviews written by customers are an important factor in building trust to your business. Positive opinions often have significant influence, regarding making purchases or using services. Based on recommendations, potential customer is able to make consumer decisions. People are looking for informations in different sources, also in social media, therefore should contain a specific amount of reviews. 

Katarzyna Chomąt
10/11/2020 | min read

Every entrepreneur should strive to get to know their customer. This is extremely important in marketing terms. Knowing the target group and its expectations, it is easier to reach them. But how to find the right person?

Agnieszka Szczepanowska
27/10/2020 | min read

Abbreviation of the SERM comes from definition Search Engine Reputation Management. This tool is useful to manage the business reputable in internet search engines. In reality it consists of several activities taken in order to improve visibility and recognizability in the search results.

Agnieszka Szczepanowska
27/10/2020 | min read

Do you want to run a successful business? You need to know how to acquire customers. What will make them come to you on their own? Positive Google Maps reviews. Who gives reviews on platforms owned by Google? Buyers.

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