In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.
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The law implementing the EU Omnibus Directive into Polish law came into force on January 1, 2023. Many important provisions concern the display of consumer opinions about products, so we have prepared an article in which we discuss all the requirements and provide solutions. If you are a business owner, this is a topic worth exploring not only to avoid penalties, but also to gain the trust of consumers honestly.
The Omnibus Directive of the European Union, which came into effect in January 2023, introduces new requirements regarding the protection of consumer interests and prevents unfair trade practices. Companies must now disclose the methods they use to verify the authenticity of customer reviews. However, many businesses do not know how to do this.
The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.
Every company should care about customer reviews, regardless of seniority and company size. However, just creating profiles on review sites is definitely not enough. Your customers are as busy as you are, so the chance that they will provide feedback on their own is not very high. Unless they are really satisfied or really disappointed. That’s why it is up to you to take the initiative and simply ask for feedback. Once you receive it, don’t forget to respond.
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