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Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.

Responding to customer reviews is an extremely important part of establishing a positive and long-lasting relationship. Taking care of building a relationship with the consumer is based on interest and the desire to meet their expectations. It is worth creating a strategy based on preparing scenarios, containing practical answers to specific situations. The most effective way to build a positive image in the network is to prevent unpleasant situations. Nevertheless, there is no denying that mistakes happen to everyone. Even the best company may receive a negative opinion for a minor oversight or, conversely, for unfounded slander. In both cases, it is important to react properly, which often influences the customer’s decision to use the company’s services or products again.

New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!

Spontaneous marketing actions are increasingly being used by various companies. Such actions are usually based on current events in the country or in the world and they allow to stand out on the market. Of course such actions may bring the opposite effect than the one intended, and therefore with spontaneous actions it is paradoxically important to prepare in advance.

Did you know that acquiring a new client can be up to 25 times more expensive than maintaining an existing one1? Unfortunately, many companies fail to provide quality customer service, resulting in preventable losses. Therefore, you should take a look at 5 customer service tips and minimize the risk of losing clients.

In fact, you will probably agree that trust is the foundation of any relationship. First of all, it gives us a sense of security – it’s what grows our commitment and attachment to the other person. The same is true regarding the relationship with your client. Consumers often treat companies like other people – they want to develop relationships with those brands they can trust. That’s why the process of building a customer’s experience with a brand needs to start long before the purchase. In order to convince consumers, it is worth using the power of recommendations, the value of which cannot be overestimated.

One of the bases for building a positive image of the company is to obtain reviews. What is more, as research shows, 83% of consumers claim that they trust recommendations of friends and family completely or to some extent. In turn, 66% of people believe reviews published on the Internet. Find out what power lies in consumer reviews and get to the next level of online reputation management.

We have mentioned many times that the company should increase its online visibility by being present on various review sites where it can be found by potential clients. One of the valuable sites for gathering reviews is Google Merchant Center, which includes a special program – Google Consumer Reviews. Find out why you should join it and how to obtain reviews from Rating Captain.

In order to support store owners in building a positive image and increasing sales, one of the largest e-commerce platforms – DecoNetwork has now a very intuitive integration with Rating Captain application. Thanks to such a combination, collecting reviews from your own customers as well as managing ratings and comments from one place is much easier. Check out how easy it is to connect your DecoNetwork store with Rating Captain.

Did you know that 99% of Internet users have an e-mail box? E-mail accompanies us almost every day. This is obviously the reason why companies still run mailing campaigns. Therefore, you also should be interested in this form of advertising. Or maybe you are a practitioner of e-mail marketing, but you do not quite know what it involves? I have for you some tips, which will improve the effectiveness of your actions.