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So far, we’ve tried to encourage you to take care of online reviews, not just monitoring them, but actively acquiring them. Now that you know very well how important it is for your business to collect reviews online, we will try to suggest where to do it. If you are wondering what portals to bet on in terms of collecting reviews, then this article is for you. We assure you, the choice is huge.

Content is king, you may have already met with these phrases and the term content marketing. Perhaps you already write blog entries, create infographics or videos, you are satisfied with them, but you do not see the effects of such actions. This is why you should check how to create unique content and win over your clients’ hearts.

Negative reviews on Google Maps may cause customers to run away from your business. Even if they find your offer interesting, they won’t make a purchase from you. Do you know the principle of social proof? When people don’t know what decision to make, they tend to find out the reviews of others. Then they make the same choice as the majority of people.

Lost in the maze of marketing messages, we all reach for customer recommendations before we make the right purchasing decision. It is on the Internet that we look for social proof, that is confirmation of the accuracy of our choices. We are more likely to trust people who look like us than characters created for the purpose of advertising. Therefore, it is not enough to just watch the reviews published online, but we should also react to them.

Are you in the B2B business and want to attract new customers? Or maybe you have an interesting product or service, but you can’t reach your target group? Cold mailing actions can make your task easier. You may think it’s spam, but a lot depends on the strategy. If you do not create it, your efforts will be in vain and will be treated by recipients as spam.

The company’s online promotion requires many marketing activities. In the implementation of many of them, as well as in making key decisions for the further development of the brand it is worth using dedicated tools. There are plenty of them on the market, which is why we have prepared a list of those that will help you effectively promote your company on the Internet.

Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands are becoming aware that having several company accounts on the most popular sites is not enough, that is why brands are starting to look for creative solutions. With help comes social selling, by building trust and relationships between the brand and consumers. Check out how to use social selling to develop your business.

There is no denying that there is a relation between customer service and business profitability, it is a well-known fact. Therefore, customer retention is a crucial task for any business that affects the company’s revenue. Most businesses include continuous monitoring of customer satisfaction as a part of their marketing strategy. In fact, as we all know, a satisfied customer is more likely to purchase again. 

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?