reputation management - Blog

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

Every company should care about customer reviews, regardless of seniority and company size. However, just creating profiles on review sites is definitely not enough. Your customers are as busy as you are, so the chance that they will provide feedback on their own is not very high. Unless they are really satisfied or really disappointed. That’s why it is up to you to take the initiative and simply ask for feedback. Once you receive it, don’t forget to respond.

Do you think reviews are only useful as an addition to a resume? That is not true. Negative reviews allow you to grow your e-commerce business. This is because they provide valuable insights into what you can improve in your products, logistics and sales process.

E-commerce development results in increased competition and thus more options for the consumers, who are harder to convince to choose our store. Therefore, the company must stand out from the competition preferably at the first contact with a potential customers. What can convince them? Reviews about the product they are interested in.

The IT industry is quite difficult when it comes to collecting reviews. Definitely more review sites can be found for companies related to e-commerce or popular services. However, there are dedicated platforms that allow clients to give reviews e.g. about software developers. In this article you will find seven portals designed to collect reviews on companies in the IT industry.

In fact, you will probably agree that trust is the foundation of any relationship. First of all, it gives us a sense of security – it’s what grows our commitment and attachment to the other person. The same is true regarding the relationship with your client. Consumers often treat companies like other people – they want to develop relationships with those brands they can trust. That’s why the process of building a customer’s experience with a brand needs to start long before the purchase. In order to convince consumers, it is worth using the power of recommendations, the value of which cannot be overestimated.

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.

Abbreviation of the SERM comes from definition Search Engine Reputation Management. This tool is useful to manage the business reputable in internet search engines. In reality it consists of several activities taken in order to improve visibility and recognizability in the search results.