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Latest articles

Julia Kozak
23/01/2023 | min read

In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.

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Kacper Bednarz
19/01/2023 | min read

Customer loyalty means the enduring and repetitive behavior of a customer choosing products and services from a particular brand. This means that the customer is willing to return to your company, even if the competition offers similar products or services at a lower price.

Julia Kozak
13/01/2023 | min read

Facebook allows you to collect data from potential customers through its internal system. Facebook Lead Ads campaign is a form of advertising focused on acquiring contacts from the target group. Internet users, while browsing the portal, come across a campaign with a form in which they can fill in fields such as a phone number.

Katarzyna Chomąt
02/01/2023 | min read

The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.

Katarzyna Chomąt
20/12/2022 | min read

Dynamic e-commerce development makes you face increasing competition? Do you spend money on marketing activities, but they do not bring the results you expect? A solution to meet your expectations is to obtain reviews about the products. Thanks to them you will gain trust of your customers, improve your position in search results and above all increase sales.

Anisha Bhandari
22/11/2022 | min read

Customer feedback is something that every eCommerce platform has to have unlike a traditional market, where there’s face-to-face interaction with all your customers. Shoppers usually love to have a convenient journey when shopping online. Whereas eCommerce has a longer buyer journey. Moreover, with the growing industry, there’s an increase in competition too. And to survive or win the competition, you need to know how your customers feel about your business. Also, you can never let go of an opportunity that will give your business an edge over others. Hence, you must have customer feedback practice to understand all these factors about your eCommerce business.

Katarzyna Chomąt
31/08/2022 | min read

The IT industry is quite difficult when it comes to collecting reviews. Definitely more review sites can be found for companies related to e-commerce or popular services. However, there are dedicated platforms that allow clients to give reviews e.g. about software developers. In this article you will find seven portals designed to collect reviews on companies in the IT industry.

Patrycja Lisowska
12/05/2022 | min read

Would you like to raise the standards of customer service, but you don't know where to start? What might meet your needs are modern technologies that allow you to automate the process and improve the level of customer satisfaction. They will shorten the response time to consumers' questions, standardize the answer process and increase the effectiveness of communication. All of this is to reassure consumers that they can always count on your support.

Hanna Bernikova
13/04/2022 | min read

Customer satisfaction - an indicator on which the success of your business depends. Thanks to the satisfaction while shopping, customers are happy to return to previously verified sellers. In order for consumers not to leave us for competition and become regular customers of your store, read the article below and remember the mysterious formula that will help you take care of the customer satisfaction level.

Katarzyna Chomąt
02/11/2021 | min read

We have mentioned many times that the company should increase its online visibility by being present on various review sites where it can be found by potential clients. One of the valuable sites for gathering reviews is Google Merchant Center, which includes a special program – Google Consumer Reviews. Find out why you should join it and how to obtain reviews from Rating Captain.

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