Five customer review sites in the IT industry – Clutch, GoodFirms, G2, Capterra, TrustRadius

The IT industry is quite difficult when it comes to collecting reviews. Definitely more review sites can be found for companies related to e-commerce or popular services. However, there are dedicated platforms that allow clients to give reviews e.g. about software developers. In this article you will find seven portals designed to collect reviews on companies in the IT industry.

Company reviews – why it is worth to pay attention to them?

The fact is that before using products or services of a given company, consumers check ratings and comments on various portals and social media. It is no different when choosing a software house. Clients want to be sure that they won’t throw money down the drain by choosing your offer, which is why they look for information and reviews of other people who have used your services.

What is more, potential employees also check how people perceive you as an employer. Therefore, don’t underestimate the potential that lies in reviews and try to reach out to potential interested parties by being present on multiple portals, especially if you want to fight for foreign clients.

Customer review portals

G2

The G2 is a place where consumers can find software houses specializing in various categories. On the other hand, companies will find here many marketing and sales solutions in addition to getting recommendations. On G2 it is possible to give a rating after logging in with an account on LinkedIn or an e-mail in the company domain. The reviewer can describe what they liked and disliked about working with a given company, what problems were resolved, and recommendations for others considering the service. The submitted review next goes through a verification process.

Clutch

Clutch is a portal that allows users to find the right company for their project. This platform collects customer reviews and analyzes industry data, giving the insights and analytics of businesses that they need to connect and address challenges. In order for the user to provide a review, they must log into the platform using their LinkedIn account. This will ensure that the written review is verified in terms of truthfulness. The same step is also required when creating an account for a business. This way, Clutch evaluates whether the profile was created by a real person. Reviews consist of a brief summary of the completed project, the review itself, and an extended description (challenge, solution, and project results).

GoodFirms

GoodFirms helps the B2B industry find and promote software products and services. The platform mainly focuses on conducting research and collecting real end-user feedback regarding IT companies and software products. In order to get recommendations you can send a link or an electronic invitation from your account to the client. Here also the verification of reviews depends on having an account on LinkedIn, but there is a possibility of verification using profiles on other social media.

Capterra

Capterra helps to find the right software not only through reviews, but also through the possibility of comparing selected companies. No LinkedIn login is required on this platform, just create an account with an e-mail address and provide some information about the company on whose behalf the person wants to write a review. Capterra reports that all reviews on the platform are manually verified by a team of experts to ensure that they come from reliable sources and contain useful content.

TrustRadius

TrustRadius is the place to source reviews on your innovative products. If your company has developed software that helps businesses function – praise it and gain more clients through reviews. TrustRadius allows you to create a very detailed profile of your product and its users to describe the scope of implementation, advantages and disadvantages, to rate the usability and the quality of customer service. Obtaining reviews about your product will certainly contribute to increasing brand awareness among consumers.

Reviews in the IT industry – summary

Internet reviews are very often the first contact with a company. Therefore, it is important to make sure that they are of high quality and encourage clients to use the services. When obtaining reviews, it is also worth remembering about services with reviews of employers. If employees share a good word about your business, it can also influence people potentially interested in your services.