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Latest articles

Hanna Bernikova
29/11/2022 | min read

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

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Kristin Gray
14/07/2022 | min read

Marketing in the modern world isn't about knocking on everybody’s front door and expecting a sale anymore. It uses digitalization — still like knocking — but this time, on the screen of everybody’s gadgets.

Patrycja Lisowska
25/05/2022 | min read

The marketing potential that lies in customer reviews cannot be underestimated these days. As consumers remain indifferent to traditional forms of advertising, they prefer to search for information about your brand online, among their friends, newsletter or on popular vlogs. The reviews and marketing recommendations of other people are a mine of knowledge for prosumers, so try to attract the attention of your audience with marketing strategies today. 

Agnieszka Szczepanowska
09/02/2022 | min read

As many as 19 million Polish people regularly use social media. This means that every second resident of our country willingly visits social networks. 89% of these users most often direct their steps to Facebook. Instagram, in turn, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

Katarzyna Chomąt
22/12/2021 | min read

Spontaneous marketing actions are increasingly being used by various companies. Such actions are usually based on current events in the country or in the world and they allow to stand out on the market. Of course such actions may bring the opposite effect than the one intended, and therefore with spontaneous actions it is paradoxically important to prepare in advance.

Katarzyna Chomąt
15/09/2021 | min read

Did you know that 99% of Internet users have an e-mail box? E-mail accompanies us almost every day. This is obviously the reason why companies still run mailing campaigns. Therefore, you also should be interested in this form of advertising. Or maybe you are a practitioner of e-mail marketing, but you do not quite know what it involves? I have for you some tips, which will improve the effectiveness of your actions.

Katarzyna Chomąt
09/09/2021 | min read

Content is king, you may have already met with these phrases and the term content marketing. Perhaps you already write blog entries, create infographics or videos, you are satisfied with them, but you do not see the effects of such actions. This is why you should check how to create unique content and win over your clients’ hearts.

Katarzyna Chomąt
22/03/2021 | min read

Image is a simple form of communication used since the beginning of civilization. It reaches the audience best, thus brands are eager to use it in marketing messages. Currently technology enables to create moving images, which makes the message even more attractive. Check what benefits video marketing brings and how to use its potential.

Katarzyna Chomąt
27/01/2021 | min read

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

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