De nos jours, une grande partie de la vie se déroule sur Internet. Les achats en ligne en sont l'un des aspects. De plus en plus souvent, nous choisissons de faire nos achats en ligne plutôt que dans des magasins physiques. Le développement dynamique du commerce électronique est une preuve indéniable de ce phénomène et confirme que les consommateurs préfèrent clairement acheter des produits dans des boutiques en ligne. Actuellement, grâce au développement du commerce en ligne, il existe une base d'entreprises très étendue qui vendent leurs produits en ligne. Comment se démarquer de la concurrence dans ce cas ? Les avis sur le produit et le nombre d'étoiles sont certainement importants. Les clients accordent une attention particulière aux avis d'autres utilisateurs ainsi qu'aux avis sur le produit dans le magasin qui les intéresse. C'est pourquoi les vendeurs doivent veiller à obtenir de bons avis et à les rendre visibles sur leurs sites web.
Get valuable reviews and see your
company is growing
Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.
Dynamic e-commerce development makes you face increasing competition? Do you spend money on marketing activities, but they do not bring the results you expect? A solution to meet your expectations is to obtain reviews about the products. Thanks to them you will gain trust of your customers, improve your position in search results and above all increase sales.
Every company should care about customer reviews, regardless of seniority and company size. However, just creating profiles on review sites is definitely not enough. Your customers are as busy as you are, so the chance that they will provide feedback on their own is not very high. Unless they are really satisfied or really disappointed. That’s why it is up to you to take the initiative and simply ask for feedback. Once you receive it, don’t forget to respond.
You put a lot of effort into your business. You invest your own money in it. You live off the income you manage to generate. Many times the survival of your employees also depends on your success. It’s no wonder that negative reviews sometimes keep you up at night. But keep in mind that with conscious action you can turn most of them into a competitive advantage.
Do you think reviews are only useful as an addition to a resume? That is not true. Negative reviews allow you to grow your e-commerce business. This is because they provide valuable insights into what you can improve in your products, logistics and sales process.
More than 97% of consumers regularly check online reviews. When they want to buy a product, they first make their choice based on information found online. Then they look for the best seller, using predictable criteria. An attractive price is only one of them. The second criterion concerns safety.
E-commerce development results in increased competition and thus more options for the consumers, who are harder to convince to choose our store. Therefore, the company must stand out from the competition preferably at the first contact with a potential customers. What can convince them? Reviews about the product they are interested in.
“It’s easier to rebuild a shattered city than shattered trust,” Karol Bunsch, a Cracow-based history writer, once said, and his words echo even in today’s digital business world. For example, a lack of trust raises transaction costs by 40%. It can also prevent close relationships for 80% of employees, and in turn, lack of trust in managers exposes the US economy to losses of more than $300 billion a year!
It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!
Gérez et suivez la visibilité de vos profils d`entreprise Google