De nos jours, une grande partie de la vie se déroule sur Internet. Les achats en ligne en sont l'un des aspects. De plus en plus souvent, nous choisissons de faire nos achats en ligne plutôt que dans des magasins physiques. Le développement dynamique du commerce électronique est une preuve indéniable de ce phénomène et confirme que les consommateurs préfèrent clairement acheter des produits dans des boutiques en ligne. Actuellement, grâce au développement du commerce en ligne, il existe une base d'entreprises très étendue qui vendent leurs produits en ligne. Comment se démarquer de la concurrence dans ce cas ? Les avis sur le produit et le nombre d'étoiles sont certainement importants. Les clients accordent une attention particulière aux avis d'autres utilisateurs ainsi qu'aux avis sur le produit dans le magasin qui les intéresse. C'est pourquoi les vendeurs doivent veiller à obtenir de bons avis et à les rendre visibles sur leurs sites web.
Get valuable reviews and see your
company is growing
“It’s easier to rebuild a shattered city than shattered trust,” Karol Bunsch, a Cracow-based history writer, once said, and his words echo even in today’s digital business world. For example, a lack of trust raises transaction costs by 40%. It can also prevent close relationships for 80% of employees, and in turn, lack of trust in managers exposes the US economy to losses of more than $300 billion a year!
What are you thinking of before making your next online purchase? About the price? Probably your attention is also caught by customer reviews regarding the company, the service you need. This is confirmed by the 3D Cart report, which says that clients are 71% more comfortable buying a product after reading reviews. Why not take advantage of such information and influence the buyer’s decision so that he will make a purchase in your online store and not choose your competitors.
Do you know what rule governs reviews? The rule of disparity. If your clients are satisfied, they rarely give feedback. Perhaps they will tell 2-3 friends about you. And what happens if you disappoint them? Their review will be known by about 15 people. In addition, the chance of a negative written review increases enormously.
As you are reading this article, certainly you already know something about reviews and their influence on the purchase decisions of a potential customer. Now it’s time to effectively obtain customer reviews and ratings. However, before you start sending out requests for reviews, you need to understand the behavior of both satisfied and dissatisfied customers.
So far, we’ve tried to encourage you to take care of online reviews, not just monitoring them, but actively acquiring them. Now that you know very well how important it is for your business to collect reviews online, we will try to suggest where to do it. If you are wondering what portals to bet on in terms of collecting reviews, then this article is for you. We assure you, the choice is huge.
In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.
Gérez et suivez la visibilité de vos profils d`entreprise Google